Brand Identity / Digital Marketing / Copywriting / Photography
Lang Financial is a firm of expert, independent financial advisers which provides wealth solutions to clients across the United Kingdom.
The firm commissioned CoshNiven to provide clear, consistent and continuous strategic branding to help it stand out from the competition, add value to its market offering and engage with its target audiences.
Our work began by defining the brand and designing an identity to inspire its people, engage its customers and disrupt its market. We then moved onto writing the content for, and building, an informative, immersive and responsive website, and managing the firm’s Facebook Page. In addition, we took staff photography, produced a full suite of stationery and developed an electronic sales presenter for financial advisers to use when developing new business.
The new brand has been successfully launched internally and externally.
The next stage of our work will be to run a targeted direct mail campaign to increase brand awareness and generate leads. Through a combination of ongoing strategic and creative support, we will help drive business growth and achieve the firm’s sales and marketing objectives.