CASE STUDY
Costley & Costley.
Costley & Costley Hoteliers have been at the forefront of the hospitality industry since 1988. Their award-winning venues - Lochgreen House Hotel, Highgrove House Hotel and Souter's Inn - are renowned for being the finest hotels, restaurants and wedding venues in Ayrshire.
Faced with increased competition, CoshNiven was appointed to manage the group's marketing strategy and attract more diners, increase occupancy rates and grow event bookings.
We started by creating modern, responsive websites for each venue with high-quality dining and accommodation images, which we shot and easy booking functionality. The stunning sites enhance the group's online presence and make it easier for potential guests to explore the properties.
Next, we began managing the venues' social media profiles on platforms like Instagram and Facebook. This involved posting visually appealing content to engage with existing customers and attract new ones.
As well as designing a range of daily and seasonal menus, we set up email marketing campaigns with personalised offers, promotions, and updates to keep past and prospective guests engaged and informed about special deals and events.
Our comprehensive marketing approach has had a positive impact on web traffic volumes and social media engagement, resulting in encouraging booking figures and enhanced brand image.
• Strategy
• Branding
• Copywriting
• Website Design
• Direct Mail
• Email Marketing
• Digital Marketing
• Social Media
•
Photography